Excerpt Taken From: "Surveys Can Help You Determine Your PR Angle".......
There are a variety of ways you can work with a client to determine the best PR angle or positioning for a campaign. One way is to do an analysis of your client’s key competitors. Another way is to host focus groups or to conduct surveys. My personal opinion is that all of the above should be the minimum employed before determining the best position in the market. Perhaps your client already has a position but recent news has affected your client’s reputation. Instead of a PR campaign surrounding a new product launch, maybe focusing.....................
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