Traditional Online Press Room or Social Media Newsroom?

Traditional press kits are quickly becoming a thing of the past, especially since most journalists now prefer the least amount of tangible press kits. Journalists now would prefer to bookmark a company’s website page for reference as oppose to collecting and archiving tons of press kits.

For this reason, many PR firms are suggesting that their clients create online press rooms. These online press rooms allow journalists to review the contents at their leisure, download important images, and read any available press clippings. One feature that many have is a password protection. This feature allows the PR representative to monitor any interest from the press as the press would have to request the password to access this area.

Now with social media quickly becoming a part of today’s PR strategy, online press rooms are also adapting to this new trend. Some companies have elected to design a Social Media News Room as an alternative. The Social Media News Room or SMNR is built using a blog framework, allowing press releases to be commented on by visitors, just as traditional blogs allow.

The benefits of using a SMNR instead of the traditional press room are:.........

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