You know you’re in trouble when….

You know you’re in trouble when your client:

- makes every decision by committee

- the more insignificant the decision, the longer you wait for one

- says nothing

- says too much and still says nothing

- use the word “irregardless”… a lot!

- wants you to use a font with lower case “i”s that have less space between the i and the dot

- asks you to come to an all-day planning meeting and there is no food and when you excuse yourself to go the bathroom, they get impatient and become indignant

- they show up with more research analysis data than the CIA to review an FSI with a coupon

- they argue amongst themselves in front of the agency team like you’re not even in the room

- show up late, send text message, answer their cell phones and pass notes during a presentation

- they come to a meeting and never have enough copies for everyone in the room

- talk about how we missed the best Christmas party ever and are clueless why we weren’t invited

- you have a better chance of seeing the messiah in your lifetime than getting a brand download

- they keep you waiting every time you go to their offices and they act like you just dropped in and what a surprise it to see you and the team

- they have been to your office hundreds of times and still get lost looking for the bathrooms and swear that your office is just like a “maze”

- they use the word “quaint” to describe creative

- supply you with their brand guidelines and proceed to break every rule for the worse and blame you

- never follow the simple format to submit changes because they have their “process”

- they use the word “vetted” and you know they have no clue what it means

- they think you don’t know how full of shit they are and know nothing

- put on their “serious” voice when they say they don’t like something

- want to see a few layouts before they will sign off on the strategic brief

- they tell you how “hard ass” they are going to be and proceed to show you how they mistake being tough with actually being a facade for how stupid they are

- the account team likes the client

- the client doesn’t watch TV, so therefore no one watches TV, so there won’t be any budget to do TV

- they promise to send you samples and never do

- they insist on being at the photo shoot and pester the photographer, food stylist and models and then ask if they can get their picture taken, take home the food and ask your help to hook them up with the model

- ask to listen to the music selects for a spot and then can’t find a way to play it on their laptop

- they have thousands of high-rez files of their logo and still send you low-rez jpegs

- they say call them any time if we have a question and they are never in, never return calls and answer emails at 11:30pm and are surprised we’re not there to reply at that time

- insist on going to the press approval and then bale out after 45 minutes because they are allergic...............

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